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Corporate Buzz: Lifeway Foods Joins Christy Turlington to Promote Maternal Health

By: Joanna Hoffman, Special Projects Manager 

Last week, Lifeway Foods announced the launch of its national Every Mother Counts Sweepstakes and fundraising campaign to support maternal health. Founded by model, filmmaker and maternal health advocate Christy Turlington Burns, Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal health worldwide. 

Lifeway is a leading supplier of kefir and organic kefir cultured dairy products. Specially-marked bottles of Lifeway’s Lowfat Kefir will contain entry codes on the bottle cap, which can then be entered into the sweepstakes app at the Lifeway Kefir Facebook Page. All entries for the grand prize must be received before March 11 and the winner will be announced on March 14.

The Sweepstakes winner will receive an all-expense paid trip to Chicago to meet Christy Turlington Burns and attend a VIP screening of her documentary “No Woman No Cry” on at-risk pregnancies around the world. Following the film screening will be a panel discussion with Turlington Burns and Lifeway’s CEO Julie Smolyansky. Smolyansky became an advocate for maternal health, and Every Mother Counts, after visiting Bangladesh and running the New York City Marathon for Team Every Mother Counts. 

"Since becoming a mother myself, I've been a passionate supporter of Christy's work and the work Every Mother Counts is doing around the world to improve prenatal and postpartum care for millions of moms who otherwise wouldn't have access to the basic medical care they need during pregnancy and childbirth," Smolyansky said. "It's an honor to support Christy and EMC in their mission to improve maternal health and reduce the rate of maternal mortality."

In addition to the sweepstakes, Lifeway will donate five cents of the purchase price of each specially-marked bottle of Lowfat Blueberry Kefir to Every Mother Counts. 

For more information, read the official press release here.

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